Microsoft on Wednesday announced that Circuit City will be the first to offer a new Office subscription service, first known by its Albany code name and now dubbed Equipt.
The idea behind the subscription service is to convert more new PC buyers into Office buyers. It plays on the fact that although most people don't buy Office at the same time as a computer, many do purchase a security software subscription.
Microsoft is trying to tap into the fact that while many people would rather find a copy of Office that they don't have to pay for (either an older version or a pirated copy) they are willing to pay for security software. "Security is basically the No. 1 thing that gets attached with a PC," said Microsoft group product manager Bryson Gordon.
What Microsoft should do is realize that Windows is far from perfect (or good for that matter) and offer a secure version of their operating system without cost to their customers, instead of bundling it on.
Instead they're basically saying "Oh, you want Windows, OK, well that will cost you $100." ($200 if you're not upgrading.) And then you say to them "but Billy G, I've got all these viruses and popups in my internet explorer" only to be told "Oh, well, if you don't want that, pay us an extra $70 per year."
It's as if it is in their best interest to not only write crappy software so you constantly have to buy new (not for new features, no, you should buy new to fix older problems) but also so they can see you the software subscription that fixes the software that you bought last year.