In many ways, OpenMoko's platform strategy mirrors the diversity of the Linux desktop software ecosystem. There are a multitude of parallel options with many layers and varying degrees of overlap. This provides end users with an enormous amount of flexibility, but it also creates a lot of complexity. The choices are difficult to navigate, and the lack of a cohesive direction contributes to fragmentation and redundancy. OpenMoko's potential for success will be heavily predicated on the ability to turn choice and diversity into an asset rather than an impediment.

Openmoko, developer of the first open mobile computing platform today announced that on Friday, July 4, it will open the online store for purchase of the Openmoko Neo FreeRunner, a mobile device that the company says will help to enable ubiquitous computing for the 21st century. Shipping to customers will commence on July 7, 2008.

The Openmoko Neo FreeRunner utilizes GNU/Linux and comes with core software for dialing, SMS and recording contacts. Openmoko will supplement these features with periodic downloads beginning with a software suite that takes full advantage of the phone's hardware platform. The new software, debuting at Linux World in August, will provide exciting new location based applications.