Many students and undergraduates seem to think of mathematicians as old, white, middle-class men who are obsessed with their subject, lack social skills and have no personal life outside maths. The student's views of maths itself included narrow and inaccurate images that are often limited to numbers and basic arithmetic.
The research revealed that many of the clichéd perceptions which it identified are linked to the way in which mathematics and mathematicians are presented in popular culture. Although there has been an increase since 2006, the number of people in England and Wales choosing to study maths has been in decline in the last decade. The subject's negative portrayal in popular culture contributes to this lack of interest. The research went on to suggest using popular culture as one way to promote a more positive view of maths.
I thought the TV show, Numb3rs, was doing just that.