In many ways, OpenMoko's platform strategy mirrors the diversity of the Linux desktop software ecosystem. There are a multitude of parallel options with many layers and varying degrees of overlap. This provides end users with an enormous amount of flexibility, but it also creates a lot of complexity. The choices are difficult to navigate, and the lack of a cohesive direction contributes to fragmentation and redundancy. OpenMoko's potential for success will be heavily predicated on the ability to turn choice and diversity into an asset rather than an impediment.